Your personal brand isn't just a logo, colors or type of font you use, but the lasting experience you leave with your borrowers. It’s your personality, values, experience and expertise in the mortgage industry. Your personal brand should be a consistent representation of what people are going to get every time they interact with you (either face-to-face or online).
Where to begin to build your brand
Lay the Foundation You're never too small to start social media. Getting the word out about you has to be non-stop. What better way to get your name out there is word of mouth via Instagram, Facebook, Tik Tok, etc..
Business & Values The most important virtue a buyer are looking for is integrity, connection, impact and your great knowledge of the industry. Being consistent with hard work and showing off those virtues.
Deliver your value consistently One great way to help people remember you or refer you to other buyers is your personality. Focus on quality and consistency in all of your social media content. Show off what you're able to deliver (include testimonies, happy buyers, etc..
Tell everyone you know about your brand
Once you've established an online presence it's important to maintain that presence with virtual business cards, blogs, vlogs and other digital avenues. Building a personal brand is worth the effort and will absolutely grow your business when people know who you are, exactly what you do, and why they want to work with you.
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